Early access — limited spots

Past 15 athletes, coaching
becomes triage.
Vela brings it back to coaching.

Monday used to be chaos. 3–5 hours of it.
Now it's 4 minutes of clear decisions.

No dashboards. No noise. Just decisions.

Apply for the 4-week pilot → See what it looks like →

5 coaches only · Starting July 2026 · Free during pilot

What lands in your inbox every Monday

A ranked brief — not a dashboard. Decision-ready context for every athlete, in one view.

Monday Brief Monday, April 7, 2026 · Week 14 of 52

Vela Insight

3 athletes need your attention this week. 19 are on track. Marcus shows converging fatigue signals: HRV 22% below his 9-day baseline, TSS 31% above plan. Recommend full rest today.

AthleteHRVTSSAction

Marcus R.

HRV 22% below baseline · TSS 31% above plan

48ms ↓22%

487

Act today

Camila S.

Load trending up · Sleep 5.8h avg this week

61ms ↓9%

341

Watch closely

Priya M.

Skipped 2 sessions · HRV stabilizing

55ms ↓5%

298

Check in

Tom A.

Aerobic base building well · On plan

72ms ↑4%

280

On track

+ 18 more athletes

All on track this week

—

On track

Before Vela

✗3–5h switching between TrainingPeaks, Garmin, Strava

✗Guessing which athlete needs attention most

✗The quiet ones get overlooked — even when their data says otherwise

✗Monday decisions depend on how much time you have

✗Gut calls you regret by Wednesday

After Vela

✓4 minutes. Ranked roster. Clear actions.

✓Every athlete scored — no one slips through

✓Data-driven priority, not whoever messaged loudest

✓Consistent framework, every single Monday

✓More time for the work that actually moves athletes forward

The problem

Scaling a coaching roster
shouldn't feel like firefighting.

Every Monday you're juggling data from 20 different athletes. Deciding who needs attention, who can push harder, who's silently breaking down.

01 / 03

Data scattered across platforms

Garmin, Wahoo, Strava, TrainingPeaks — none talk to each other. You synthesize it all manually, every week.

02 / 03

Every athlete feels urgent

With 20 athletes, triage is inevitable. The quiet ones get overlooked — even when their data says otherwise.

03 / 03

No consistent decision framework

Your Monday depends on how much time you have. Some weeks are thorough. Others are gut calls you regret.

How it works

Your weekly coaching
intelligence engine.

Vela pulls athlete data every Monday, surfaces what needs attention, and gives you a ranked action list — not a spreadsheet.

01 —

Connect your athletes

One-time setup. We pull from Garmin, TrainingPeaks, Wahoo, Strava — wherever your athletes train.

02 —

Vela surfaces what matters

Load, recovery, readiness, trend changes — surfaced and ranked. Who needs you. Why. What to do.

03 —

You get a ranked brief

Every Monday morning: a prioritized roster view with decision-ready context for each athlete.

04 —

Coach. Don't administer.

Spend those saved hours on the work that actually moves athletes forward — not pulling numbers.

Who it's for

Built for coaches who
manage at scale.

Vela is deliberately narrow. It's designed for one type of coach — and we're not for everyone.

This is for you if

You coach 15+ athletes simultaneously
Monday morning is your most stressful admin time
You've lost track of an athlete's readiness mid-week
You charge per athlete and need to scale without burning out
You use wearable data but feel you're not leveraging it fully

Not a fit (yet)

Coaches with fewer than 10 athletes
In-person training facilities
Team sport coaches
Coaches who don't use training data platforms

Roadmap

Built to validate,
then to scale.

We're not building in the dark. We're validating with real coaches before writing a line of product code.

The gate that matters

3 coaches paying after 4 weeks of use = we build the full product. Coaches vote with money or we go back to the drawing board. No vanity metrics.

Phase 1 — Now

Coach discovery. Conversations defining the exact workflow problem.

Phase 2 — Manual MVP

We run the process by hand for 5 early coaches for 4 weeks. You use it. We learn.

Gate: 3 paying coaches

If 3 coaches pay after 4 weeks, we build. Simple as that.

Phase 3 — Full build

Dashboard, API integrations, automated weekly briefs at scale.

Why now

Three forces converging
at the same moment.

Now possible with unified wearable data + modern inference. This wasn't feasible 3 years ago.

01 —

Wearable data is everywhere

Garmin, Wahoo, Whoop — open APIs and rich physiological data available for every amateur athlete.

02 —

LLMs make synthesis cheap

What used to require a data scientist now takes milliseconds. Anomaly detection, decision framing — automated.

03 —

Online coaching scaled post-COVID

The remote coaching market tripled after 2020. Coaches now carry 20–40 athletes. The admin burden grew with it.

The founder

Built by someone who
trains and builds models.

Guilherme Pereira

Founder, Vela

10 yrs · Financial risk modeling

National Horse Racing Champion

Training: first 70.3 Triathlon

I built risk models for capital markets. Now I'm building them for coaches.

For 10 years I built systems that synthesize large amounts of data into clear decisions. Load-adjusted risk. Signals buried in noise. Actionable outputs from complex inputs.

When I started training for my first 70.3, I saw the same problem from the athlete side — my coach was managing 25 athletes, and I could feel the Monday chaos from across the screen. He's exceptional at coaching. He was drowning in administration.

Vela is the tool I'd want him to have. And the tool I'd trust — because I know how to build it right.

Your Monday, in 4 minutes. Not 3–5 hours.

Vela · Early access · usevela.co

We're onboarding 5 coaches for the first 4-week pilot. No product yet — just real results, hand-delivered every Monday morning.